Where is e-commerce venture capital headed to now? Index Ventures, backers of the likes of Farfetch, Nasty Gal and Privalia, is speaking very highly of fashion commerce (“Index Ventures’ Danny Rimer On The Future Of Ecommerce And More”):
"We went after fashion because it's gonna end up being about a third of e-commerce from our perspective. It's just going to be massive.
We've gone after fashion, and our believe is that when it comes to fashion it's actually not about the business model, it's not about the flash sale or the celebrity endorsement. Guess what? It's about the product.”
The assertion that the business model only plays a subordinated role can be widely disputed. Evidence of this can be taken from former hopefuls like Shoedazzle who have changed their business strategy along the way and would be just delighted now to be bought out.
Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.