The Samwers Gain Luxury Goods Concern PPR as Strategic Investor

Exciting Commerce has been reporting on how the luxury industry has been aligning itself to new e-commerce partners.

After the joint venture with Yoox, the PPR Group (Gucci, Puma, etc.) is now a strategic investor with the Samwer brothers by investing 10 million Euro in Rocket Internet fashion startups:

"The company is today announcing that PPR, luxury and sport & lifestyle group, is taking a €10 million investment in Bigfoot I, the Rocket holding company that controls Russian fashion commerce site Lamoda, South American fashion site Dafiti and also has a stake in Namshi, the Samwer’s fashion effort in the Middle East. It’s the first strategic investment made in a Rocket e-commerce startup by a fashion operation."

The “Bigfoot” companies, who are serving the fashion markets in South America, Russia and the Middle East, have already received hundreds of millions of dollars of investment from such firms as JP Morgan and Summit Partners. The Brazilian startup Dafiti has racked up $180 million alone.

Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.

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