The founders from Fab.com have raised $150 million in a short amount of time and have pretty well free rein now from the investor perspective. With this freedom, Fab.com has been planning another complete re-orientation of their core business (“Fab's 2nd Pivot”):
“We’re now ready to pull the covers off of the massive pivot Fab has successfully undergone in 2012, from design flash sales to the world’s leading everyday design retailer.”
One thing is for certain: Fab.com can definitely drum up limitless hype much better than all other e-commerce startups. Time will tell if we will experience the next Amazon or the next Boo.com.
The expectations surrounding the $150 million investment capital is matched only by the level of enthusiasm and eagerness to experiment which is so publicly displayed by the founders. The expectations cannot compare to other startups with the same amount of agility and innovation but with a tenth of the capital investment.
Constantly in the background is the hope of a quick exit, best of all as soon as 2013.
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Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.