Of course there are still people who see the world in black and white. Of course there are still politicians who prefer single-party systems for their simplicity, and of course there are still retailers who think that their customers are – pardon the expression – bovine retards. Attention: Those people should really avoid reading the following lines if they don’t want their beliefs to be shaken. The rest are cordially invited to read on and find out more about a key factor in modern e-commerce and how retailers must adapt to it: individualization and personalized advertising. Even if vendors, at the dawn of e-commerce, still weren’t making use of personalized advertising due to lack of technological opportunities, nowadays, operating an online shop without personalized features would be unthinkable.
Read the full feature at ecomPunk.com!