Little Black Bag has raised a further $8 million for bringing the thrill of the surprise to e-commerce. The company was recently way at the top of our dotCommerce “List of Notable Startups” (in German). (via via):
"[…] Little Black Bag (LBB), a six month old social commerce site that offers a personalized collection of brand name women’s merchandise, today announced an $8 million Series B funding round led by GRP Partners, with participation from DCM. This brings the total funding raised to date to $10.75 million. […]
On LBB, customers buy a personalized mystery bag filled with women’s fashion products and then trade the items with others – all online. […]
The engagement metrics, social interactions and traffic patterns are unlike any eCommerce company I’ve seen,” said Mark Suster, partner at GRP Partners."
Exciting Commerce had put the topic of “Surprises” on the agenda of the Live Shopping Days 2010 conference ("The Hipstery and the Rise of Mystery").
We’ve already partly covered the topic with Birchbox and other companies with a business model around beauty samples.
- The Hipstery and The Rise of Mystery
- Birchbox: The Founders Speak About Their Plans
- How The Luxury Industry is Allying Itself With New Merchants
Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.