Clearly observable with Buy.com in the US market is how Rakuten is bringing the personalities of individual merchants into the foreground. This is presumably to distance themselves from product based shopping portals such as Amazon and eBay. The motto: “Buy from people, not the internet”.
Rakuten has been very active: After the investment in Ahalife in April and the $100 million with Pinterest in May, Rakuten then acquired the Spanish video streaming service Wuaki.tv:
“Video on demand extends our digital goods offering. We believe the opportunity for video on demand services across Europe, as well as further afield, to still be in its infancy – particularly when looking at media consumption via mobile connected devices and eReaders.”
- Pinterest Raises $100 Million From Investment Group Led by Rakuten
- How Rakuten Wants To Push Tradoria Ahead With Buy.com
- Rakuten CEO Hiroshi Mikitani in DLD Video Interview
- How Rakuten wants to overtake Amazon.de with Tradoria
- Rakuten’s Global Expansion Continues, Tradoria Rebranding
- Rakuten: Japanese E-commerce Giant Continues Expansion with Play.com of the UK
- Rakuten/Buy.com Using Tradoria To Spearhead Into Germany
Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.