Amazingly, it is Rakuten and not one of the typical US players who are betting on Pinterest, one of the hottest e-commerce startups of the day. Together with the existing investors, the Japanese concern has invested $100 million:
"Rakuten, one of the world's largest online marketplaces, today announced that it is leading a $100M investment in Pinterest, with participation from existing investors Andreessen Horowitz, Bessemer Venture Partners, and FirstMark Capital, as well as a number of angel investors."
Pinterest had raised $37.5 million already in previous rounds.
Robin Wauters writes a good summary of the situation in the TNW blog:
"Rakuten continues to make a lot of noise with investments and acquisitions happening all over the world.
In the recent past, they’ve snapped up companies like Buy.com, Play.com, Kobo, PriceMinister, Ikeda and Tradoria, and invested in sites like AHAlife.com and Russia’s OZON."
Rakuten has had less luck in China, where they experienced a setback in April. More information can be found in the latest quarterly report.
A worthwhile Pinterest overview was recently published in Fortune Magazine ("Is Pinterest the next Facebook?")
Rakuten will be presenting at the coming K5 Conference being held on September 20 - 21 in Munich, Germany.
- Pinterest: What two years can account for
- Social Shopping: Everything about the Pinterest phenomenon
- How Rakuten Wants To Push Tradoria Ahead With Buy.com
- Rakuten CEO Hiroshi Mikitani in DLD Video Interview
Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.