"Still feel the energy of the last two power days!" (via, #exceed12)
Last week Exceed 2012, the first Exciting Commerce seed conference, debuted in Berlin. If and how the the seeds that were sown will bear fruit we will seen in two or three years. The main programme and the startup initiatives such as eTigers wanted to encourage thinking outside the box and show market as well as innovation potentials in various directions.

This is the reason why each of the 500+ attendees has taken home different insights, for sure. Thomas Lang has summarised his personal highlights:
"Seeding of new business models, hungry founders with great ideas belonged to the varied programme as well as success stories such as the sale of Tradoria to Rakuten last autumn.
Crowdfunding, Mass Customizing and the ominipresent gender innovation issue (women in E-Commerce and E-Commerce for women) were additional subjects, which were loosened up by numerous pitches.
No only the content provided variety, but also the form with presentations, interviews, panels and pitches has again proved to be successful." [our translation]
His personal top 5 can be found in his blog. Additional impressions were captured by Roman Zenner and Kai-Thomas Krause from ecomPunk. They have published recaps of day 1 and day 2 as well as images from Exceed 2012.
Highly anticipated was the kick-off with Project A Ventures, who don't regard themselves as being "the good guys", but who want to practise a kind of company building different from that of the Samwers at Rocket Internet. Also, they would like to support founders regarding data and process know-how.

Also this year, we were enthusiastic about the Kalkscheune's atmosphere, with its various possibilities for networking on two levels. In the hall, in the courtyard, in the smaller rooms and the manifold lounge corners one could exchange openly or privately and talk to like-minded people and/or investors. Regarding the guest list (thanks again to Stylight for the visualisation!) one could make contact on many levels.
We thank all participants and supporters for their openness and their extraordinary engagement!
Exceed 2012 was presented by:



and supported by:






Earlier posts on this subject: