Apart from the topic "Creative Commerce / Customization 500" (see also our former post about printing service providers), "Gender Innovation / E-Commerce for women" will be a key aspect of the upcoming Exceed Conference, for which a record number of women (particpants as well as speakers) has registered already.
We are very pleased with this development, because an online industry that is mostly dominated by great yet self-centered guys, not only misses interesting concepts for women but first and foremost lacks the right mindset to shape the future. This is what John Hagel, a mentor from Silicon Valley emphasises in his short presentation:
"The femine archetype starts with the notion that the world is about relationships, it is not about transactions. The masculine archetype is: Everything is a transaction. Buy low, sell high, squeeze as much as you can, move on.
In this new world it's about relationships not transactions. It's about the notion of these relationships being long term sustainable relationships, where the kind of communication that occurs in the relationship is not around data sets and graphs, charts of data. It's around stories.
It's an interesting observation that in that kind of world the communication is quite different. We're looking at situations where you want to bring in emotion and intuition in the relationship, you want to express vulnerability in the relationship, because I guarantee you will not build trust without expressing vulnerability.
So if you are in that masculine archetype to project a strong image at all times you will not be successfull building trust."
This is a very enlightening TEDx presentation by John Hagel in front of a female audience in Silicon Valley in the context of his "The Big Shift" series, in which his book The Power of Pull has been published as well.
Events organised by Exciting Commerce benefit from their deliberately informal character - in contrast to other industry events. Often, this results in well-meant advice regarding how to become more professional in this respect.
However, what matters most to us - in the smaller and the bigger contexts - is to create an atmosphere that encourages people to discusss and share their experiences as well as to make it possible for others to participate in those ideas and plans. We are looking forward to this unsually open exchange that will take place again in March.
Earlier posts on this subject:
- Citrus Lane, Plum District, Julep und mehr Ideen für Frauen (German)
- Gender Innovation: Wer knackt den Online-Code der Frauen? (German)
- Was die Modebranche leichtfertig an Online-Potenzial verschenkt (German)
- Wie sehr Frauen beim Online-Shoppen ausgebremst werden (German)
- E-Commerce für Frauen: Der Beginn einer neuen Ära (German)
- Frauen als Innovationstreiber für den E-Commerce (German)
- Das weibliche Web: Wo bleiben die Frauenkonzepte?
- 24-Hour Shoppers: Understanding Online Shoppers in Europe (German)
- "What Drives Social? What Drives Commerce?"