Because the clone templates seem to change every four weeks, it's easy to lose track regarding what has happened to the last and the second to last clone generation.
A quick recap: After Groupon and Airbnb, but still before Fab.com and Pinterest, Birchbox, the sender of free samples of beauty products was the big topic - and his German clone Glossybox.
EU-Startups has a good update:
"GlossyBox, the German Birchbox clone which is backed by the Samwer brothers (and Kinnevik / Holtzbrinck Ventures), has recently acquired MonCoffretBeaute - a French website that also offers beauty samples on a subscription basis and a startup which used to compete with GlossyBox.fr.
Glossybox was founded in 2011 and is already available in over 20 countries. According to David Toledano (CEO, Glossybox France), the young company today has over 150,000 subscribers worldwide. The acquisition of MonCoffretBeaute could help Glossybox to play a more dominant role within the French market."
It seems as if the takeover negotiations with Birchbox, Shoedazzle & Co. could slowly kick in already.
Read more about the European market for beauty boxes but also about the new 11 million dollar round for Stylistpick on EU-Startups.
The Birchfox founders have celebrated their first anniversary last autumn. More about the pros and cons of subscription commerce models you will find on Kassenzone.
Earlier posts:
I think its a good idea, I'm a cetlpome beauty junkie so I love to try out new products! I was disappointed though when I went to subscribe and found June had already sold out so I have to wait until July, I think they should have been a bit more prepared with all of the advertising they've done! Jessica xwww.jessicabeautician.com
Posted by: Soysal | 02/21/2012 at 09:28 AM
after wimdu australia, another one gone. glossy box australia was sold. staff was walked out 2 weeks ago...
http://www.lusthaveit.com.au/beautyvault/newsflash/?sef_rewrite=1
Posted by: dddd | 04/18/2012 at 11:21 PM