"Pinterest has been launched almost 2 years ago, so it has not fallen from the sky. However, it remained more or less undiscovered for about 1.5 years, has established itself in the 'creative' industry not just as an insider's tip.
By doing so, they have created the basis for their successive viral explosion themselves, because when the impulse for an increased expansion was triggered, there was something new users could get attached to. There was culture, material, working methods and a good-humoured community.
As a new guest, one casually joined an unexpectedly cool party (before the social media crowd could turn it into a drinking bout, different than 'planned' successes like Google's, where people feel like the tenth visitor in a completely empty stadium; this is also the reason why Google cannot make anything "social": they don't have anything what could be between the steppe and the horde)." (our translation)
The latest Pinterest figures provided by RJMetrics suggest that good services in the social web need their time to grow. Here, one can clearly see (see pie chart) that female users prefer re-pinning over pinning, which is one of the most important growth factors.
Etsy, Polyvore and Pinterest have cracked women's online code. Who else? - This is what we would like to ask ourselves during our Exceed 2012 conference, which will take place in Berlin in March.
Earlier posts on this subject: