Yesterday, the Media Saturn Group, Europe’s largest electronics retailer (with more than 20 billion Euro in sales in 2010) launched its new web shop. They made sure that everybody got the message by booking TV and radio commercials as well as booking huge billboards and emphasised how this move would strengthen their multi-channel strategy. But after a series of mishaps regarding the world of online commerce, nobody expected much from this venture. And the sceptics were right. Painfully so.
Read the full feature at ecomPunk.com
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