The brand new Customization 500 ("An International Benchmark Study on Mass Customization and Personalization in Consumer E-Commerce") was recently published. It's an international comparison study for which the professors Dominik Walcher and Frank Piller, put 500 Mass customizing companies under the microscope.
Dominik Walcher from the University of Applied Sciences Salzburg will be at the Exceed Conference from 22-23. March in Berlin to present the main results of the study. In addition, the most exciting startups out of the MC and Creative Commerce segment have the opportunity to present theirselves to the public.
We look forward to see many local startups. So far we have Artflakes, HR Novel, Spreadshirt and Your Painting announced to join us in Berlin.
What we are mainly looking for are - in addition to possible creative approaches - start-up companies who understand how to combine the possibilities of personalized offers an exciting sales model.
As long as the program details are not yet published, there are still Exceed tickets at greatly reduced prices.
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