A wonderful, new buzzword for the future of e-commerce comes from Shapeways - Creative Commerce:
"It's a shift from click and buy to customize and create." We've been calling this "creative commerce."
The seeds have been planted by companies like Kickstart, Qwirky or Skip, Which enable participatory design and demand-led production.
At Shapeways, we're tackling this by building a marketplace for relevant, custom products, created on demand.
This is a radical departure from traditional e-commerce and its variants sexier in that people can actually take part in the creative process and help make the stuff in their lives. "
"Creative Commerce" that will be covered extensivly at the upcoming Exceed conference. So if you have exciting ideas and projects in the field of mass customization, crowdsourcing and open innovation, you are in the right place.
After Gender Innovation and Couch Commerce this is he third new term in a relatively short period, which can mentally forward the e-commerce industry.
Related posts:
- Mass Customization goes Fashion Industry (German)
- The Third Wave of Mass Customization Is Happening Now (German)
- Trendsetter: What's next in Mass Customization? (German)
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