New business models aren’t born without some thinking outside the box. Anil Dash sketches out a space for exciting new business models using the example of 3D printing:
"Every 3D printer should seamlessly integrate a 3D scanner, even if it makes the device cost much more.
The reason is simple: If you set the expectation that every device can both input and output 3D objects, you provide the necessary fundamentals for network effects to take off amongst creators.
But no, these devices are not "3D fax machines". What you've actually made, when you have an internet-connected device that can both send and receive 3D-printed objects, is a teleporter."
Using this lateral thinking, Anil Dash shows that with a bit of daydreaming, it is possible to extend simple products into polished services and platforms. And in principle this creativity can be translated to many other types of products.
Practical tips on developing new business models can be found in such books as Business Model Generation, which itself ranked amongst the Top 5 of the Exciting Commerce books of the year for two years running.
Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.
Comments