Even under the umbrella of Amazon, Woot! is still expanding and has recently started a live-shopping spinoff for home accessories ("Our Home.Woot Es Su Home.Woot"):
Home.Woot! is the first new spinoff site since Kids.Woot! went online in the Summer of 2009. Darold Rydl already described at our 2010 Live Shopping Days conference which criteria Woot! uses to select new categories.
Besides their One-Day-One-Deal sites (Woot!, Wine.Woot!, Shirt.Woot!, Sellout.Woot!, Kids.Woot!, Home.Woot!), Woot! has also started up a Deals.Woot! and a Local.Woot!
And the first concessions have been made to the new powers that be. Woot! members are now the happy receivers of a daily newsletter, which Woot! didn’t seem to need in the years gone by.
Related posts:
- Woot! Insights from the Live Shopping Days 2010 Conference
- Woot! 2004 - 2010: After 6 Years, Sold To Amazon
- Deals.Woot!: Woot! Brings A Woot! for Bargain Hunters
- Kids.Woot!: Woot! Launches Fifth Live Shopping Spinoff
Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.
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