In a long background report on Groupon, Business Insider elaborated on the extensive management role of the German Samwer brothers during the aggressive Groupon expansion.
With the sub-title: “The Germans Arrive”, they report:
"What the Samwer brothers really got was a humongous chunk of Groupon stock. Today, they own about 6.5% of Groupon's outstanding shares. Mason owns 7.6% and Keywell 6.8%."
"In the year and a half since that deal went through, the Samwers' influence on the company has become commensurate with the size of their stake in Groupon."
"They rule it with an iron fist. With some mixture of admiration, fear, and revulsion, their way is known amongst Groupon employees as "The German Way."
"Some, as one source put it, think the Groupon sales management shift toward The German Way signals "a very strong change of power from Andrew to the Samwer brothers."
For a better look at the deep influence that the Samwer brothers have on Groupon, read the complete chapter on this in the Business Insider report.
“Groupon has to list "risk factors" on its S-1 — things that could clobber the company. One of these risk factors is if the Samwer brothers were to quit working for Groupon.”
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Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.
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