What is the future of e-commerce? As usual, the team from Lightspeed Ventures (LivingSocial, Shoedazzle, Bonobos) have the most exciting perspective on the online retailing of tomorrow ("Commerce in the Time of Social"):
“The reduction in information asymmetry in the marketplace and the ability to mobilize people, through the social graph messaging and data, have the potential to unleash peer to peer commerce in a way we have never seen before.”
The Rediscovery of Direct Selling Businesses
Everyone has heard stories of Tupperware parties where a group of people gathered in someone’s home for product demonstration, buying and socializing.
The social media is giving a new boost to this old business model by enabling the entrepreneurial hosts to invite friends and friends of friends, and gather offline to socialize and transact, using online tools such as Facebook and Twitter.
The online and offline recommendation, feedback and validation reduce the social approval anxiety and the friction in the buying decision.”
Shopping parties and the renaissance of direct sales channels. Exciting Commerce is also expecting a load of new business models driven by the social web (German post).
Here is the link to the complete post from Lightspeed and to their predictions for 2011 which they posted at the end of last year.
The photo is from the Shopping Party Session (German link) at Exciting Commerce’s Live Shopping Days Conference in 2011.
Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.
I think the it should have been written e-commerce is the future and not What is the future of e-commerce? because the trend is heading if not already there!
a retailers must make his site social by allowing his clients to share his info.
if he doesn't have that options he should use companies like Zizio who can provide widget for publishing group sales and power share buttons
https://www.facebook.com/ZizioGroupSale?sk=wall
Posted by: Kareen Hill | 10/21/2011 at 12:50 PM