As the world waits patiently for the Amazon tablet, the first hints are being dropped as to how we will be shopping in the future.
If anything has been proven in the last 10 years of e-commerce, it is how ineffective electronic typewriters and mobile telephones are for online shopping.
In particular, the female side of the demographic is only shopping with the currently available devices when absolutely necessary. Billions in e-commerce revenue remain untapped due to the lack of real shopping fever in the online world.
Although inventive retailers are increasingly finding ways around the device limitations – and some with impressive results amongst the female target group – the fundamental problem still remains. At the same time, Apple has shown with iTunes how an ideal solution for music retailing can look like and Amazon is trying the same with the Kindle for other digital content. In parallel there are numerous devices springing up for a multitude of specialized uses.
Particularly unresolved is the fashion problem in online retailing. Here we are still waiting for the ultimate Styleboy device which will sweep women off their feet. But at the moment we are first interested to see what Amazon will bring to the market.
- Women as Drivers of Innovation for E-commerce
- A Look at Amazon’s Tablet Strategy
- QooQ: A Tablet Device for the Kitchen
- Nick Lansley of Tesco.com Speaks on “APIs and the 4th Screen”
- Groupon Now! and the Mobile Future
Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.