Pretty clever: To raise their online revenues in South Korea, Tesco (branded there as Homeplus) bought advertising space in local train stations and put up large posters of supermarket shelves. Beside the price of each product was an appropriate QR Code. To buy the product, you needed only to scan the code with your smartphone and the item was automatically put into an online shopping cart. After finalising the transaction with your smartphone, the products would be shipped to your home.
The marketing campaign boosted online revenues by 130%. New registrations rose by 76%.
"After this campaign, on-line sales increased tremendously (Nov.2010-Jan.2011). Through this campaign, 10,287 consumers visited the online HOMEPLUS mall using smartphones. The number of new registered members rose by 76%, and on-line sales increased 130%. Currently, HOMEPLUS is No.1 in the on-line market and is a very close 2nd offline."
Here the video ad, which won several prizes at the advertising film festival in Cannes.
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Originally posted in German by Marcel Weiss, adapted for excitingcommerce.com by Jason Soo.
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