Despite a relatively disappointing financial trend, Cafepress is working towards an IPO. By comparing with Shutterfly, the potential that Cafepress wasn’t able to convert these past years becomes apparent:
As opposed to Cafepress, who are trying to offer universal solutions, Shutterfly is targeting their offers to mothers between 25 and 44, for which “Technology is a means, not an end” (Shutterfly presentation, PDF):
Shutterfly is a still relatively rare example of good, user oriented e-commerce. Shutterfly manages to shift not only the technology to the background, but also the product itself. Instead, the foreground is occupied by a collective personal experience: “Life’s a story. Tell yours in pictures at Shutterfly”.
Shutterfly, which is already public, is aiming to grow from $308 million (2010) to at least $468 million in 2011 (+52%). Shutterfly is currently ranked 66th in terms of revenue amongst online retailers in the US.
Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.
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