Armed with a boatload of examples, Spreadshirt CMO Philip Rooke introduced the new Spreadshirt API/App strategy at the German Online-Handelskongress in Wiesbaden last week.
In the past years, Spreadshirt has completely restructured or reinvented their shopping software so that internal and external applications would be able access the platform via an API.
This enables Spreadshirt to not only speed up the implementation of partner projects, but also to use the API for internally developed services such as the new t-shirt designer. For external developers this means that in the future they will be able to create original t-shirt design tools (such as for different user devices like tablets or smartphones).
To build up some buzz around the API, Spreadshirt kicked off a developer competition recently.
With the API, it will be also be easier for Spreadshirt designers to offer their creations on Amazon or other marketplaces.
Spreadshirt is banking now on the creativity, ideas and a load of mashups from the online design community. We are watching the developments with interest.
We first mentioned the Spreadshirt API last November.
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Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.
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