Lockerz, the currently most exciting business in the social shopping segment, received a further $30 million in a new financing round – this in addition to the previously announced $30 million. The financing can still grow to $45 million:
"Lockerz, a fairly new social shopping network, just raised a big new round of funding. The Seattle based company has already closed $30 million with another round bringing the total amount of funding as high as $45 million."
The company, founded in New York and currently headquartered in Seattle, is focussed on a very young audience:
"As we’ve written in the past, Lockerz revolves around the idea that influencers within a social network can become brand and content advocates and affect the behavior of their friends.
The network, which has 18 million members worldwide, is primarily targeted towards men and women ages 13 to 30, attempting to build a community of trendsetters and tastemakers who love to shop, play and connect on the Web.
Users can earn points and discounts on brands by sharing content on the site."
Furthermore, Lockerz is continually launching new services. In January they acquired Plixi (aka TweetPhoto). And very recently they managed to win over Amazon veteran Mark Stabingas as COO.
Related posts:
- Lockerz Takes Over TweetPhoto/Plixi for Lockerz Photos
- Lockerz Founder Kathy Savitt on the Lockerz Phenomenon
- Lockerz: The Shopping Extravaganza for the Next Generation
Originally posted in German by Marcel Weiss, adapted for excitingcommerce.com by Jason Soo.
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