Although just a few months old, some are seeing Birchbox as the next big thing in e-commerce. Birchbox founders Katia Beauchamp and Hayley Barna speak about their plans for the beauty sample subscription service in a The Next Web interview:
"Since officially launching last September, Birchbox now has 20,000+ subscribers and customers in all 50 states with an average age of 31 and average income of $90,000.
“The name Birchbox is gender and product neutral. We first gained our customers’ trust through beauty, but we always knew it wouldn’t be just beauty.
While we’ll stay on the lifestyle side of the business, expect future boxes to hold chocolate tea and accessories,” says Katia. Also on the agenda is a Birchbox vYou channel, where users can ask the BirchBox ladies for make-up and beauty advice."
Similar concepts in Germany are Glossybox and more recently Boobox.
Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.
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