With this move, eBay will gain significant control of Intershop, the company that helped to develop the new e-commerce platform “v11” for GSI Commerce. Since last year, GSI has been one of the main shareholders of Intershop.
The takeover of GSI Commerce fits very well to the latest but still somewhat old fashioned understanding of e-commerce from eBay in which they are increasing their focus on traditional retailers:
“Technology is changing how consumers shop, and retailers and brands are changing how they compete,” Donahoe said. “With its complementary strengths, GSI will extend the power of our portfolio.
Source: eBay Presentation on the GSI Acquisition (PDF)
With eBay, PayPal, GSI and our global platform capabilities, we are focused on delivering new ways for retailers and brands of all sizes – from sole proprietors to large merchants – to drive innovation, engage customers and help people shop anytime, anywhere and on any device.”
Forrester e-commerce analyst Brian Walker formulated his opinion on the takeover:
"On paper this looks to be a positive for GSI and Intershop customers, as a larger parent with strategic interests in multichannel commerce acquires GSI and sends all the right signals.
But fundamentally the business will be reoriented around marketplace and payments, and it is a question whether the fundamental challenges of the GSI platform and client satisfaction will be further improved.
Some GSI clients may even be rushing to their agreements to read through their "change of control" language to see what leverage they may have as a result of the deal."
eBay is not taking over GSI Commerce completely. The sporting segment and private sales club Ruelala will be spun off. In some sense, GSI founder Michael Rubin is going “back to the roots”, since GSI was started as Global Sports Inc. (GSI) and only later developed into an e-commerce service provider.
More on GSI Commerce in the last GSI presentation (PDF)
- Magento And The Future With / Under eBay
- What Does GSI Commerce Really Want From Intershop?
- The Shop Exchange: GSI Commerce Takes 12.6% Share of Intershop
- GSI Grabs RueLaLa/SmartBargains for $350 Million
Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.