How is Lockerz planning to be the social shopping network for the next generation?
After starting their own social network fwb (“Friends with Benefits”) which is heavily reliant on (product) image collections, Lockerz has now acquired the photo sharing site Plixi:
"Media sharing is a key component of social networking, and Plixi (soon to be Lockerz Photos) is at the forefront of the industry, serving more than 1 billion photos monthly.
"The acquisition enables Lockerz to offer its millions of members the most social and easy-to-use photo sharing experience, as well as introduce millions of Plixi customers to Lockerz' interactive, engaging and rewarding site features, including e-commerce, music and videos."
Over time, Lockerz and Plixi plans to develop new media sharing features to engage customers, such as the ability for Lockerz members to share their activities, photos and videos on other social networks.
The newly combined company will also focus on increasing and enhancing celebrity content."
More in the press release.
Related posts:
- Lockerz Founder Kathy Savitt on the Lockerz Phenomenon
- Lockerz: The Shopping Extravaganza for the Next Generation
Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.
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