LeShop, the largest online grocery store in Switzerland, has grown in 2010 to a record revenue level of 151 Swiss Francs:
“In the last business year, the Migros subsidiary generated grocery sales of 151.1 million Swiss francs via the internet, an increase of 19.6 million francs or 15 percent compared with the prior year.The size of shopping baskets has also increased: the average order now weighs over 70 kilograms and costs 235 francs.”
According to own statements, LeShop generated 5% of their revenues in 2010 over iPhones:
“Since January 2010 [...] over 30,000 orders have been placed [...], with a total value of more than six million francs.”
However the iPhone orders brought little advantage to the total business. Essentially the revenue was shifted. The total growth actually declined from 18% in 2009 to 15% in 2010. If the mobile revenues would be completely removed, online growth would be only 10%.
So for LeShop and their users, the iPhone app can be seen as more of an additional service rather than an additional revenue stream. Otherwise one could have expected that the iPhone would boost revenues to about 20-23%.
All of the LeShop figures for 2010 are published on their website.
Related posts:
- LeShop Online Supermarket Grows Revenues to $129 Million (+18%)
- Online Supermarket LeShop.ch Targets Revenues of $118 Million
Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.
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