In the course of our book recommendation series we introduce from time to time our “best-of” collection according to relevant categories. After the Viral Library, here we introduce our picks for those innovators who are pioneering new business ideas.
Germany may be the creative fatherland of BMW, Zeiss, Montblanc and Hugo Boss, but it seems not to be so successful for the online world.
But why actually? Never in the past has there been so much new to discover and invent. Never has it been so easy to create completely new business models and with them also new online markets.
Umair Haque provides innumerable thought provoking ideas for new and regenerative business models in his book, The New Capitalist Manifesto.
“Free” from Chris Anderson is an intellectual challenge for any person with an entrepreneurial bent: How can I deliver free services and still make good money at the same time?
In a third direction, Jeff Jarvis leads with the question, “What would Google do?” against the backdrop of a various of industries.
In total we have five recommended sources of inspiration for pioneers of new online business models:
- The New Capitalist Manifesto: Building a Disruptively Better Business, Umair Haque
- Free: The Future of a Radical Price, Chris Anderson
- What Would Google Do, Jeff Jarvis
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, W. Chan Kim, Renée Mauborgne
- Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, Alexander Osterwalder, Yves Pigneur
All on the list are worthwhile reads. Because with the advent of Vente-Privée, Groupon and the like, we realize that the traditional online shops of today have a limited future in the e-commerce world of tomorrow.
These and other book recommendations can be found in our book series.
Related posts:
- Books for 2011: Building a Disruptively Better Business
- Advanced Marketing: The Viral Library
- The Top 25 Business Books of the Year 2010
Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.
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