eVenture Capital Partners, the independent investment company of the Otto Group, has invested via their US arm (BV Capital) in a social commerce startup called Friendbuy. This has been publicized recently on the eVenture Capital portfolio webpage. Little about Friendbuy has yet been disclosed.
The Asian investments made via Infinity Ventures are also disclosed on the eVenture Capital website.
What is the relationship between eVenture Capital Partners and BV Capital, who are known to be managed by the same team? According to own statements:
"BV Capital is an international Internet-focused early stage venture capital firm. The firm currently invests out of its Fund III that was raised in 2009 and also operates eVenture Fund I, a dedicated European entity that covers investments throughout the whole of Europe, including the emerging markets Russia and the Ukraine."
At the moment the investment cooperative is also very active in the US. In America, BV Capital has lately invested in Ixtens, which at first glance has some similarities to TheBakery:
"While Amazon is an important partner, Ixtens solutions offer merchants an ability to seamlessly integrate with eBay, Overstock.com, Buy.com, Shop.com, and a variety of other marketplace.
In addition, Ixtens provides the necessary infrastructure for a merchant to turn their online store into a marketplace, leveraging partner product catalogs and inventory."
eVenture Capital Partners is besides Tengelmann and Holtzbrinck Ventures one of the most active e-commerce investors in Germany.
Related posts:
- eVenture Partners Invest in Asia with Infinity Ventures
- Groupon Takes Over Darberry.ru, the Next Otto Holding
Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.
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