The Top 25 Business Books of the Year 2010

Every year we compile a list of the 25 most popular books among Exciting Commerce readers.

This year's clear winner is 37signals' Rework ("Change the Way You Work Forever"), followed by Adam Penenberg's Viral Loop and Alexander Osterwalder's Business Model Generation.

Virality was one of the universal themes in 2010, games and gamification another one. Our personal favorite was John Hagel's The Power of Pull, our all-time-favorite remains Eric D. Beinhocker's The Origin of Wealth.

These are the Top 25 Exciting Commerce Business Books of the Year 2010:

1. Rework ("Change the Way You Work Forever")
2. Viral Loop ("The Power of Pass-It-On")
3. Business Model Generation ("A Handbook for Visionaries, Game Changers, and Challengers")
4. Tony Hsieh/Zappos ("Delivering Happiness")
5. Baked In ("Creating Products and Businesses That Market Themselves")
6. Gary Vaynerchuk ("Crush it!")
7. Blue Ocean Strategy ("How to Create Uncontested Market Space and Make Competition Irrelevant")
8. Timothy Ferriss ("The 4-Hour Workweek")
9. Buzz ("Real-life lessons in Word-of-mouth marketing")
10. Chris Anderson ("Free")
11. Chris Anderson ("The Long Tail")
12. Pull ("The Power of the Semantic Web")
13. Jeff Jarvis ("What Would Google Do?")
14. John Hagel ("The Power of Pull")
15. Game Based Marketing ("Inspire Customer Loyalty Through Rewards, Challenges, and Contests")
16. Eric D. Beinhocker ("The Origin of Wealth: Evolution, Complexity, and the Radical Remaking of Economics")
17. Dan Ariely ("Predictably Irrational. The Hidden Forces That Shape Our Decisions")
18. Fun Inc. ("Why Play is the 21st Century's Most Serious Business")
19. Gamestorming ("A Playbook for Innovators, Rulebreakers, and Changemakers")
20. Social Media Marketing ("Strategies for Engaging in Facebook, Twitter & Other Social Media")
21. The New Rules of Marketing and PR ("How To Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly")
22. Getting Real ("The Smarter, Faster, Easier Way to Build a Successful Web Application")
23. Threadless ("Ten Years of T-Shirts form the World's Most Inspiring Online Design Community")
24. Making Ideas Happen ("Overcoming the Obstacles Between Vision and Reality")
25. The Tipping Point ("How Little Things Can Make a Big Difference")

The Exciting Commerce bestselling books are based on Amazon sales.