No one is thinking more far reaching on e-commerce concepts than Lockerz. At the Web 2.0 Summit last week, Lockerz founder Kathy Savitt spoke openly for the first time about Lockerz and their envisioned target groups:
She describes Lockerz as a “Social Commerce and Entertainment Platform” and hypothesizes on how individual web offerings will in the future not be attractive enough to captivate users. She ended her talk with an appeal to brands to be more open.
Lockerz is one of the core parts of the $250 million heavy Kleiner Perkins sFund for investments in the social web. Amazon, Facebook and Zynga are also on board as strategic partners.
Liberty Media has reduced their holdings in Lockerz from 92% to 53% in the second financing round. And although originally founded on the East Coast, Lockerz is now close to Amazon in Seattle.
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Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.
Jochen
Thanks for sharing w us. I know Kathy and have watched the fantastic growth of Lockerz over the past year... and am also happy to report they have created their innovative Lockerz "Social Commerce" platform with Magento.
Posted by: Bobschwartz | 11/24/2010 at 09:41 PM