Worthwhile to watch: the video interview with Facebook founder Mark Zuckerberg taken at the Web 2.0 Summit. The primary focus at the Summit was the new infrastructure and the role Facebook wants to take as a platform for social applications.
What does it mean for the different industries (“verticals”) when instead of products being the focus of an application, people are?
"As has already happened in the gaming industry – where Zynga now has a larger market cap than Electronic Arts – Facebook expects insurgent entrepreneurs to "reform" the film, TV, news, e-commerce and music industries with the help of Facebook.
Some of these companies will be incumbents. Some will unseat incumbents. Facebook will then – perhaps through credits or advertising, but also perhaps some other way – tax these companies in exchange for the value it has added."
The video is quite long. The more exciting parts are near the end. The first part deals primarily with Facebook’s new mail product (which in the abstract form only a few can understand). In the second part the topic moves to Facebook’s other initiatives. Business Insider has a good overview.
Facebook has launched several infrastructure improvements this year which can be used as a basis for new social applications – from the social plugins (as omnipresent as ‘Like’ buttons), to Facebook Places, Facebook Groups, Facebook Deals and Messages@Facebook.
In our previous post we have already referred to the Web 2.0 Summit presentation from Lockerz founder Kathy Savitt. She described what e-commerce for the next generation might end up looking like.
Related posts:
- Lockerz Founder Kathy Savitt on the Lockerz Phenomenon
- Ifeelgoods: Driving Sales with Facebook Credits
- Web Currencies: What Facebook Is Planning With Their Credits
Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.
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