Twitter is shutting down their live shopping campaign @earlybird, which had been running since August:
"According to Twitter COO Dick Costolo, the company had "tremendous early success with it, but it needs to be reworked or rethought."
The account @earlybird could only generate about 230,000 followers after a few months, even with the marketing push from Twitter.
In comparison, the Twitter account from Woot has now over 1,600,000 followers. Woot had broken the 1,000,000 mark last July.
Why was Earlybird not successful? ReadWriteWeb summarizes as follows:
"Maybe the deals simply weren't targeted well enough and not interesting to Twitter's users. Or maybe those who followed the account didn't like the constant repetition and retweeting of the same deal."
Conclusion: With only limited offers which are truly attractive, even the service with the widest reach will find it difficult to build a fanbase.
Related posts:
- Earlybird: Twitter Prepares Live Shopping Campaigns
- How Woot! Is Working With Blippy, The Twitter For Purchases
Originally posted in German by Marcel Weiss, adapted for excitingcommerce.com by Jason Soo.
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