Facebook Credits on the way to becoming a universally accepted web currency: Ifeelgoods (“virtual goods, real commerce”) is a new service which enables e-commerce businesses to use Facebook Credits for loyalty programs, customer acquisition or special campaigns:
"Users can earn Credits for making purchases, sharing with friends, clicking ads, signing up for email updates, or for redeeming loyalty program points."
The implementation should be relatively simple:
Users then click a Facebook Connect button, allow the Ifeelgoods app access, and the Credits are automatically deposited in the user’s Facebook account. The integration will only be lightly branded as powered by Ifeelgoods."
Facebook Credits are today often used in Facebook games, where they can be used for example to purchase virtual goods.
In this context, the app2user program from Facebook is interesting:
"The company is part of Facebook’s app2user program which enables apps such as ShopKick and Rixty to help merchants and loyalty program operators offer their customers Facebook Credits in lieu of other rewards.
This effectively creates another payment method for Credits where users pay or create value for retailers who in turn pay Facebook."
Over and above this, Facebook Credits are in general gaining more and more significance. Just recently, Facebook has increased the number of developers who have access to Facebook Credits:
"We’ve seen a great demand for Facebook Credits since we started testing in May 2009 and expanded the beta in February this year.
Facebook Credits are now used in more than 200 games and applications on Facebook from more than 75 developers."
More infos and application areas to be found on the official Facebook Credits site.
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Originally posted in German by Marcel Weis and Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.