Online video provider Vimeo is constantly being used by online retailers (even though it doesn’t seem to be the wish of the makers). Interest in Vimeo may now even increase due to its recent availability on Flash incompatible end devices:
"Since we rolled out the HTML5 player in January people have been clamoring for an embeddable version, especially for iPhones and iPads. Today we're taking a big leap forward for compatibility and updating our embed code. We call it the Universal Player.
The Universal Player is as easy to use as the old embed code, just a lot more compatible. Instead of being a direct link to a Flash player the new Universal Player can automatically detect what kind of device is viewing the video and choose the optimum player based on the device's capabilities.
For example, it will serve mobile video to iPhones and Androids and HD to iPads and Desktops. On other mobile devices it can use the native player of the device or an optimized mobile Flash player with bigger controls. It also allows us to introduce new players as technology changes, potentially allowing us to do things like serve HTML5 to IE9 and WebM video to Firefox."
“How-to” videos such as these will be able to be seen on iPads and iPhones if the Vimeo user embeds the following code into their website or updates their embedded code individually by hand:
"This new embed code is available for any video, new or old. Yes, however we've built something to help. We've written a small Javascript snippet that you can add to your site to that will automatically upgrade old embed code."
This same functionality has been available with a code update to business customers of Viddler for a couple of months now to allow video delivery to the iPad and iPhone. Vzaar has already offered an "iPhone Compatibility" feature for a while now.
Originally posted in German by Stephan Meixner, adapted for excitingcommerce.com by Jason Soo.
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