From Groupon to the e-commerce drive-ins in France, the clever combination of on and offline components is bringing new momentum to the e-commerce industry.
For a while already, the often desperate attempts to throw together primitive multi-channel sales structures have been overtaken by more cleverly designed business models attractive to the consumers of tomorrow.
Golden Caravan, a startup based out of Switzerland, travels from country to country setting up 2-day shopping events amidst luxurious backdrops.
In a video (German language only) Martin Gruschka explained the concept.
In such a manner, although no brands are named prior to the event, customers can nevertheless depend on the fact that only original designer products will be on offer (no outletware or second-choice ware).
By abstaining from naming the brands, the event will not be competition to the local designer boutiques.
That and the fact that top labels from the industry can elegantly empty out their full stock is the reason why they choose to work with ‘Golden Caravan’”.
With this strategy, Golden Caravan is clearly following the trend set by Vente-Privee and the like, without directly copying their business models.
Related posts:
- Vente-Privée Cleans Up At The Media Momentum Awards 2010
- E-Commerce Drive-Ins: A Growing Trend in France
- Scoopon: Catch of the Day Not Resting On Their Laurels
Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.
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