SyncFu Makes Groupon-like Campaigns Possible for Any Online Store

SyncFu (“We Make Shopping Social”) is a new service for creating group sales campaigns similar to what is seen on Groupon. Merchants can use a widget to integrate SyncFu into their websites. An example widget here:

SyncFu works according to the well known group discount principle. The bigger the group of purchasers, the deeper the discount for all buyers.

SyncFu is available no charge for merchants to use. Before integrating the widget they simply need to define the ratio between volume sold and the amount of discount.

SyncFu wants to generate revenue by offering a fee based product reservation service.

"SyncFu plans on charging customers a micro-payment – between $1-3 – via their mobile phone (SMS) or credit card as part of signing up to the offer or more accurately making a pledge to take part since they are still free to walk away even after the offer has expired.

The idea is that by taking a micro-payment from prospective customers it increases the reliability of each pledge, but it’s also a convenient and clever way of SyncFu to make money themselves."

The buyers receive via their reservation a rebate code from SyncFu which they can then redeem at the merchant. The payment system of SyncFu is supplied by micro-payment service allopass.

SyncFu is a good example of how almost all live shopping concepts can be realized by a tool or app which can be integrated into any online store as a widget or extension.

Thanks to Hendric for the tip about SyncFu at the Exceed Net.

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Originally posted in German by Marcel Weiss, adapted for excitingcommerce.com by Jason Soo