Not many companies in the US are generating more buzz than the VC driven Diapers.com, the leading online retailer for baby care products (see company profile and article from Inc. Magazine).
Despite just being founded in 2004, Diapers.com effortlessly overtook the 1999 founded BabyAge. By 2008 with revenues of $89 million, they had already tripled the performance of BabyAge. 2009 apparently saw their revenues double again.
It isn’t surprising now that BabyAge has announced a financing round of $15 million (press release, PDF). Diapers.com had already added to their $7 million war chest an additional $30 million from Accel and others last Autumn. BabyAge had up till this point reacted fairly passively, with the exception of a Deal Of The Day campaign.
December saw the private shopping club Zulily raise a modest $4.6 million. Zulily has also targeted the young parent demographic.
Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.
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