Everything is suddenly possible again in the e-commerce world. In the US in particular, interest in extreme e-commerce models is rising steeply (“Are you ready for extreme retailing?”).
Parallel to that, several American innovators met at the First Round Capital E-commerce Summit.
The comments of the event organizer (“Change is coming to online shopping”) corroborates much of what Exciting Commerce has been heralding since 2005 which was also self-evident at this year's Live Shopping Days Conference:
eBay looks pretty much the same as it did a decade ago. Amazon looks pretty much the same as it did a decade ago. While the top 10 sites on the Internet have changed dramatically over the last decade, the top 10 online shopping sites on the Internet have not.
The traditional catalog/cart shopping model remains pretty much unchanged. I’m not sure of the reasons why so little innovation has occurred – perhaps it is because of Google.
Specifically, the fact that online retailers had a scalable, measurable, and predictable source of customer traffic (through both SEO and Adwords) might have reduced the external pressures to innovate.
However, the online shopping paradigm is finally changing. Indeed, I think we’ve seen more innovation in the last 10 months than in the last 10 years.
We’ve seen an explosion of interesting technologies and opportunities that seek to change online shopping"
The American innovators cover a wide range of methods and models from alternative payment systems down to game mechanics.
- Etsy 2010: How Social Can Commerce Get?
- American E-Commerce - The Times They Are A-Changin’
- Game Mechanics: Putting the Fun into Functional (Video)
Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.