Hollrr is the answer to the question we raised earlier: how should a Twitter for shoppers look like?
Even their tagline “Shout about the things you love!” is pretty close to the question/slogan we put out in the German language “Was ist gerade cool und angesagt?” (what is cool and hip?)
Hollrr started up last spring and has recently introduced a whole row of innovations:
Hollrr’s theory is that there’s a certain kind of person that really likes to recommend things to their friends.
Hollrr’s initial goal is to attract these users, allowing them to share their recommendations directly with friends through services like Facebook. And to help keep them interested, they’re focusing on building out a badge system that’s similar to Foursquare’s."
With their playful approach, their emotion filled user communication as well as their overall system, Hollrr has everything that you could wish for in such a business model.
Particularly splendid is the product site with the real time recommendations, a perfect source of inspiration outside of the livestreams on the start page.
More of these kinds of concepts would be very welcome to see! Perhaps then we would be able to move the social shopping industry further.
Hollrr comes from the Dogpatch Labs, the incubator from Polaris Venture Partners, which also recently brought the Groupon clone Scoop St. online.
Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.
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