Vente-Privée, Brands4Friends and BuyVIP: Breaking Revenue Records in 2009

Vente-Privée hit a new revenue record in 2009. From 510 million euro in 2008, they jumped 37% to 700 million euro in 2009 (french link):

Jacques-Antoine Granjon confirmed our Exciting Commerce estimates from the summer (GE/EN) recently to the French newspaper Le Figaro. During the course of the year, Vente-Privée needed to repeatedly raise their revenue expectations. Originally forecasted for 2009 was 630 million euros.

Vente-Privée has doubled their revenues since 2007. Back then revenues were sitting at 350 million.

As Jacques-Antoine Granjon puts it so well (in the Google translation):

“... every sale is an event. That is our secret”

In 2009, Vente-Privée and its 1500 employees ran over 1800 sales campaigns.

Brands4Friends and BuyVIP in Germany both recently announced their 2009 figures. The Brands4Friends press release:

“In its second complete business year alone, the company tripled its annual sales from roughly 25 million euros to roughly 80 million euros, thereby maintaining its top sales ranking among German online shopping clubs.”

The BuyVIP press release (Google translation):

“Private Sales Club Europe BuyVIP looks back on its most successful fiscal year: with 70 million euros, the group has doubled its sales record in 2009 over the previous year.”

For 2010, BuyVIP (who used 2009 to expand to several new countries) is aiming for 100 million euro, Brands4Friends plans for 250 million euro (GE/EN).

The problem with both the German private shopping clubs is the monetization of their members. With Brands4Friends, revenues per member lies at around 32 euro. BuyVIP lies at almost 13 euro.

In comparison: Vente-Privée with their announced 2009 figures are running with about 100 euro revenue per member.

Related posts:

• What Was and What Shall Be: Private Shopping Clubs 2009-2010
• BrandToGo: BuyVIP Targets 100 Million Euro for 2010
• How the Gilt Groupe Wants to De-Throne Vente-Privée

Originally posted in German as two parts (1,2) by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.

Comments

[Mlstotts]

BuyVIP, Vente-Privee, and Brands4Friends competitor Privalia predicts consolidation in the private online sales market http://dlvr.it/1ZRrp