The Big Ideas For E-Commerce in 2010

As an intro into the New Year, Fred Wilson released an “Areas of Interest” post which describes the investment topics which are of particular interest to him in 2010. Amongst others:

"New forms of commerce and currency: There is so much more commerce that needs to be brought natively onto the web. Some of that will be new forms of commerce and some of that will be new forms of currency. I am excited about both."

We at Exciting Commerce are excited as well. More specifically, we feel that the next exciting e-commerce areas are primarily those ideas, projects, and companies dealing with the following:

Media driven sales models

• Which engage all the senses
• Which evoke real emotions
• Which inspire people
• And which function over all media types

That could be apps, clubs, games or whatever. And the more crazy and emotional it is, the better. Most importantly it should touch a nerve with the target audience. Also to look forward to are:

Exclusive manufacturer’s labels and user generated brands

• Optimally new brands and labels which are especially created for the online audience
• With and without Mass Customization components
• With and without Open Innovation components (such as crowdsourcing)

Good examples for the first area are Lockerz (see post) and Hipstery. Examples for the second area would be Distorted People, DesignByHümans, Fluid-Forms and the like.

Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.