The web scene in the US is buzzing with talk of Blippy, a type of Twitter for shoppers which recently gathered up a healthy $1.6 million of start capital in a star-studded investment round:
Using Blippy, people can publish their credit card purchases against selected shops such as Amazon, Zappos, Threadless, Groupon, etc. And similar to the Twitter model, people can also follow what friends and acquaintances have purchased. The idea strikes no less a suspicious note in Europe as it does in the US.
But the exciting part of this is not so much Blippy itself, but rather the question, how should a Twitter for shopping look like anyways? How would the Twitter key question “What’s happening” be translated to the world of shopping?
In principle, a Twitter for shopping would need to be a mix of personal recommendations and exciting offers.
So how would such a key question sound like? “What are you buying now” seems a bit too restricted and “What are you finding good now” way too general.
In principal it should be like a curiosity building “Check this out”, “Have you seen this yet”, or “This is cool!” which should be cleverly designed to trigger a continuous stream of feedback on products, offers, trends and tips.
Related posts:
- The Big Ideas For E-Commerce in 2010
- Etsy 2010: How Social Can Commerce Get?
- What Was and What Shall Be: The Rise of The Emotional Web
Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.
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