Live Shopping Buzz: Groupon Nabs A Healthy $30 Million

Is live shopping dead? Groupon, which has been attracting attention with its locally based live shopping campaigns, has managed to secure another $30 million from Accel Partners, just over a year from its launch:

"The site shows nearly one million Groupons sold, claiming to have saved users over $42 million. The company, which takes a cut of the deals it sells, is profitable and predicts revenue of $100 million over the next 12 months."

Very nice to see that an idea that we’ve been promoting as “live shopping for experts” in all of our previous Live Shopping Days is also building resonance with investors.

Groupon is perfectly leveraging every live shopping advantage: high volumes in short time frames, and smart promotions and recommendation elements build up the necessary buzz amongst the users.

Several good reports on Groupon can be found on Google News. Groupon is besides Lockerz (see: "The Shopping Extravaganza for the Next Generation") another example which shows how exciting e-commerce will have to look if users’ attentions are to be held in the future.

Related posts:

• Live Shopping: Groupon Obtains Additional $5 Million Capital
• Lockerz: The Shopping Extravaganza for the Next Generation

Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.