In the US, the popular newsletter service DailyCandy wants to launch Swirl, its own private shopping club.
"Like a lot of media companies that rely on advertising revenue these days, Daily Candy is eager to diversify its revenue streams. To that end, the Comcast-owned fashion and lifestyles site and e-newsletter has introduced Swirl, a sample sales site available to DailyCandy subscribers.
Swirl launches in beta next month and is planning a full release in January. Beyond more direct revenue from e-commerce, Swirl is also meant to attract more subs to DailyCandy. If it works out that way, DailyCandy’s ad sales could wind up with a nice boost as well."
Media houses are predestined for sales concepts of this type. In fact, although several media companies are indeeed investors in private shopping clubs, DailyCandy is one of the few who are taking matters into their own hands.
DailyCandy is one of the top info services for day-to-day shopping tips in the US. In that respect, stepping into this business is not a big leap. We’re excited to see how this close proximity to the target customers is going to influence sales developments.
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Originally posted in German by Stephan Randler, adapted for excitingcommerce.com by Jason Soo.
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