As a run-up to the Meet Magento #2 conference, happening today in Frankfurt, Exciting Commerce’s Jochen Krisch had the opportunity at the Shop.org Summit to shotgun Roy Rubin with questions on the future of Magento. His most interesting answers are now on Youtube.
While many still regard Magento as a mere shopping system, Magento considers itself as rather an e-commerce platform and as an ecosystem for e-commerce applications:
Here, Roy Rubin shortly sums up again the Open Source vision from Magento and the developments to the current day:
Roy Rubin further describes in the following statement how cross-merchant applications and shared learnings across thousands of Magento merchants could look like:
On many aspects and topics, Roy Rubin doesn’t go into detail, understandably keeping things close to his chest. But whoever is following the evolution should have some clear guesses as to where it is all heading and have an good idea of the spectacular possibilities that are opening up for e-commerce.
Further statements on the future of Magento to be found on Youtube.
Related posts:
- Magento Matters: Social Shopping with Facebook and Magento
- Magento Matters: The Rapid Rise of a Shopping System
Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.



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