Magento Matters: The Rapid Rise of a Shopping System

Magento wants to become the ultimate e-commerce platform. Therefore we will be bringing you the most exciting Magento developments on a regular basis under the heading of “Magento Matters”.

Magento expert Roman Zenner last week summarized the second 9-month Magento period since the launch in April 2008 (“The State of Magento”):

"At the beginning of the year it was all about spreading the word: Here’s a brandnew ecommerce platform, offering unprecedented flexibility and ready to take on the big guys of the industry (...)

At the moment, it’s not so much about spreading the word anymore, rather, companies are busy using Magento for their projects and finding the right people with the respective knowledge to help them accomplish these tasks (...)

The publication of the Magento Enterprise Edition in April 2009 has surely contributed to this growing demand (...)

In Magento’s case, this process of growing up is also marked by attracting criticism from the world of well-established, commercial ecommerce software-production.

In late August, Stephan Schambach, founder of Intershop and Demandware, argued against OpenSource software such as Magento (...)"

Magento’s outlook, for now and the future, will be debated in front of sold-out audiences at the Meet Magento #2 conference to be held on November 2nd in Frankfurt. The conference program will be held in the German language.

Even now, Magento is less seen as an e-commerce platform than as an alternative shop system. One of the hotly discussed topics has therefore always been: For what kind of customer is Magento appropriate? Noteworthy in this context is the breakdown analysis from Daniel Nitz, e-commerce consultant from Netz98 (“The Specialist for Individual Requirements”) (GE/EN).

Related posts:

• Magento as Foundation for Innovative Shopping Concepts
• Magento Announces Shopping Solution for Private Club Sales Model
• On Collision Course: Magento vs. Intershop and Hybris

Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.

Comments

[kachingkaching]

ive decided to use magento for my new store

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[Magento Developer]

Magento is one of the well known ecommerce shopping cart today. Magento has "innovative" functionality and design. It went on to commend Magento for having a well-structured architecture and for allowing retailers to create multiple online stores from a single website