How social can a shopping system such as Magento become? The Magento extension “Facebook Connect Social Shopping” is attracting a lot of attention (GE/EN) with its ability to bind (GE/EN) e-commerce sites to the Facebook social graph (your network of friends and acquaintances).
Jochen Krisch’s colleague John Eckman summarizes it in a screencast as follows:
"What’s holding retailers back from letting users get reviews from their social graph, not just from random strangers?"
Posts on the topic also to be found at Handelskraft (GE/EN) and in the Magento-Blog.
Additional information on this and related e-commerce topics can be found in the Ecommerce Playbook on Slideshare.
Related posts:
- Magento Matters: The Rapid Rise of a Shopping System
- Magento as Foundation for Innovative Shopping Concepts
- Magento Introduces Module for Private Sales Events
Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.
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