The Shoe Market: Spartoo Receives Further 10 Million Euro Financing

The French online shoe retailer Spartoo, who regard themselves as “Europe’s No. 1 online shoe store”, seem to have convinced its old investors put in another 10 million euro of capital in a third round of financing. This injection should help to drive international expansion, adding to the 5.5 million euro of financing previously raised.

Unfortunately there is only one source of this information, which although reputable, is not freely accessible (via):

<In French>
"Spartoo.com investit le marché anglais et finalise une levée de fonds



Quatre ans après sa création, Spartoo.com investit le marché anglais et finalise une levée de fonds de près de 10 millions d'euros pour réaliser un objectif de 100 millions d'euros de chiffre d'affaires en 2012."

In our short comparision (“Sarenza vs. Spartoo: Who Is Destined To Become the European Zappos?”), Spartoo was in 2008 significantly behind their French competitor Sarenza.

That was confirmed only a short while later by a dossier published by the Journal du Net ("Spartoo vs. Sarenza, le match") which compared the two adversaries in detail (FR/EN).

Amazon has just recently gobbled up the US role model, shoe retailer Zappos, who generated net revenues of $625 million in 2008.

In the course of the takeover, comprehensive SEC documents were published which give not only a glimpse into the takeover process, but also key figures from Zappos.

Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.

Comments

[trias]

very interesting

[christian louboutin]

Just one question: how to add your blog into my rrs reader, thanks so much.