Two interesting experiments on how merchants can use Facebook for exclusive live shopping events:
For one: Carrefour in France. They now have a daily “Ventes Flash Exclusives sur Facebook”:
Secondly, helloingo reports that QVC will offer advanced sales to fans on Facebook (“QVC tests first Facebook-only offerings”) (GE/EN).
“Via a link you can go directly to a ‘special offer’ for the coming Sunday. Interestingly, only Facebook users (who are fans of QVC) can take advantage of the special offer - for all others the offer is only available after two days.”
Both efforts are in a way exciting because they consciously work with Facebook users and don’t make the mistake of simply transfering regular website/offerings onto Facebook, which would not generate any particular buzz.
Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.
Faceshopping by Carrefour brought to you by the fine people of Publicis ;)
Posted by: Michael S. Levy | 10/10/2009 at 03:08 AM